The Customer Success Café Newsletter

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🍵From Ignored to Adored: 15 Ways to Become Un-ignorable

thecscafe.substack.com

🍵From Ignored to Adored: 15 Ways to Become Un-ignorable

And Wow Your Customers

Hakan Ozturk ⚡
Mar 19
5
Share this post

🍵From Ignored to Adored: 15 Ways to Become Un-ignorable

thecscafe.substack.com

Read time: 2 mins

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Have you ever been in a situation where you felt ignored by your customer?

We've all experienced it at least once, and it can be frustrating.

As a Customer Success pro, the last thing you want is for your customers to feel like they're not heard or valued.

That's why it's critical to give them so much value that you become un-ignorable.

That sounds great. But, how?

Let’s set the scene and lay down the basics.

Your customers will ignore you if:

  • You lack interest

  • You become too salesy

  • You give generic advice

  • You speak down to them

  • You ignore their feedback

  • You use aggressive language

  • You don't address their pain point

  • You are not focused on their needs

  • You use too much corporate jargon

  • You over-promise and underdeliver

  • You interrupt or talk over customers

  • You fail to follow up on commitments

  • You are defensive when they complain

  • You bombard customers with irrelevant messages

  • You make assumptions about what customers want or need

  • You use too much formal language that sounds like a robot.

Now, you know what makes customers ignore you.

So, to become un-ignorable, you must:

  • inspire

  • educate

  • entertain

  • be transparent

  • take action proactively

  • respond fast to their requests

  • listen and collect more feedback

  • host events and webinars full of value

  • share success stories and case studies

  • celebrate achievements and milestones

  • keep improving based on their feedback.

  • create communities and give a sense of belonging

  • personalize the way you communicate and interact

  • show empathy and understanding of their needs and concerns

And finally, the most important one:

Keep learning and developing your own skills to get ahead of what’s going on in the industry.

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And that’s it.

Follow these 15 proven ways to become unignorable and wow your customers every step of the way.

Come on, you’ve got this! 🎯

I’ll speak to you again next week.

If you are enjoying my weekly newsletter, the best favor you could do for me is to reply to this email with your feedback or say a few nice words online. 

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  1. The purpose of a business is to create a customer who creates customers.

  2. In the customer success era, the new goal of businesses is to retain and expand their existing customers, not just acquire new ones.

  3. Customer success isn't just about delivering great service.

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