🍵From Ignored to Adored: 15 Ways to Become Un-ignorable
And Wow Your Customers
Read time: 2 mins
A big thank you to my sponsors who help me deliver this to your inbox for free:
Today's edition is brought to you by LinkedCamp, the easiest way to set Linkedin on autopilot. Start your 14-day free trial today.
Have you ever been in a situation where you felt ignored by your customer?
We've all experienced it at least once, and it can be frustrating.
As a Customer Success pro, the last thing you want is for your customers to feel like they're not heard or valued.
That's why it's critical to give them so much value that you become un-ignorable.
That sounds great. But, how?
Let’s set the scene and lay down the basics.
Your customers will ignore you if:
You lack interest
You become too salesy
You give generic advice
You speak down to them
You ignore their feedback
You use aggressive language
You don't address their pain point
You are not focused on their needs
You use too much corporate jargon
You over-promise and underdeliver
You interrupt or talk over customers
You fail to follow up on commitments
You are defensive when they complain
You bombard customers with irrelevant messages
You make assumptions about what customers want or need
You use too much formal language that sounds like a robot.
Now, you know what makes customers ignore you.
So, to become un-ignorable, you must:
take action proactively
respond fast to their requests
listen and collect more feedback
host events and webinars full of value
share success stories and case studies
celebrate achievements and milestones
keep improving based on their feedback.
create communities and give a sense of belonging
personalize the way you communicate and interact
show empathy and understanding of their needs and concerns
And finally, the most important one:
Keep learning and developing your own skills to get ahead of what’s going on in the industry.
And that’s it.
Follow these 15 proven ways to become unignorable and wow your customers every step of the way.
Come on, you’ve got this! 🎯
I’ll speak to you again next week.
If you are enjoying my weekly newsletter, the best favor you could do for me is to reply to this email with your feedback or say a few nice words online.
Looking for a job in Customer Success?
Join top CS professionals at TopCSjobs.com, the #1 job board exclusive for CS. Find your dream job and apply today.
Here are 5 other ways I can help you.
Unlock the Secrets of Customer Success
10 powerful lessons from the book “Customer Success”:
The purpose of a business is to create a customer who creates customers.
In the customer success era, the new goal of businesses is to retain and expand their existing customers, not just acquire new ones.
Customer success isn't just about delivering great service.
It's about ensuring that your customers achieve their desired outcomes.
The best way to predict the future is…
Exclusive to my Paid Subscribers below this line.
+ Bonus: 19 key takeaways from the Best-Seller Book “Influence” to delight your customers. If you applied these principles of persuasion, you’d become unstoppable.
Keep reading with a 7-day free trial
Subscribe to The Customer Success Café Newsletter to keep reading this post and get 7 days of free access to the full post archives.